• General

  • What is WholeFunding?
  • What is the difference between a personal project and business project?
  • Why is business funding all or nothing?
  • Why do people fund projects?
  • What are Rewards and who received them?
  • What are the fees?
  • Funder Questions

  • How do I back a project?

    To fund a project, make sure you're first logged in to your WholeFunding account. Once you've found a project that interests you, just click “Fund a Project” on the top menu or click the blue “Fund a Project” button at the bottom of the Homepage. From there, you’ll be taken to a page where all the projects are listed. Click on the one you wish to back

  • What forms of payment can I use to make a pledge?

    You can use a debit or credit card associated with Visa, Discover, JCB, MasterCard or American Express.

  • Can I pay with a check or use cash by mail?

    To pledge to a project, you’ll need to use one of our accepted forms of payment. See above for more details.

  • Can I pledge with PayPal?

    We do not currently support PayPal as a payment or account set-up method.

  • How secure is it to pledge on WholeFunding?

    Our payments partner, Stripe, meets and exceeds the most stringent industry standards for security. You can learn more about the technical details of Stripe's secure infrastructure here (https://stripe.com/docs/security). WholeFunding does not store full credit card numbers – only the last four digits and expiration dates. Saving your payment details for future use is entirely optional.

  • When is my card charged?

    Business Projects: If the project you’re funding is successful and meets its dollar goal, your card will be charged when the project reaches its funding deadline. If it does not reach its funding goal, your card is never charged. Some funders may see a temporary authorization of funds at the time of pledging, before a project has been successfully funded. Authorizations generally drop after a few days, but this process can vary depending on your financial institution. If you notice an authorization that doesn’t drop, we recommend that you contact your bank for more details about their authorization procedure.

    Personal Projects: Since the rules for Personal Projects differ from Business Projects and project creators keep all the money they raise, whether the goal was met or not, the backer’s credit card is charged when the project time has expired.

  • Do I get notified if a project I am funding succeeds?

    Yes. WholeFunding will send you an email notification when a project you’re funding ends, whether or not it met its funding goal.

  • Is my pledge amount publicly displayed?

    No. The amount of your pledge is never publicly displayed — only the project’s creator will be able to see that information.

  • If I make a pledge, what information does the project creator receive?

    If you’re pledging from your WholeFunding account, project creators will see your profile name and pledge amount. If the project is successfully funded, we’ll also provide the project creator with the email address linked to your WholeFunding account, in case they need to contact you about your Reward.

  • Can I pledge to a single project more than once?

    It’s only possible to pledge to a project once. You can, however, change your pledge amount for as long as a project is live.

  • What if I want to pledge anonymously?

    If you'd like to hide your name from your public profile, you can do so by editing the name in your profile settings.

  • What do I do if I have questions about a project?

    Ask the creator. At the bottom of each project page there’s a “Contact Me” button. This will send your question directly to the creator. In addition, below the title of the project, there is a line that states who the project is by. If you click on the project creator’s name, the link will take you to an “About the Creator” box where you will also find a “Contact Me” button along with the creator’s email address.

  • How do I know a project creator is who they claim they are?

    If you don’t have a connection to the creator, you may want to get a better idea about them. We require every creator to verify their identity. In the creator bio section of each project, you can find additional resources like links to websites, relevant background information and in some cases, a connected Facebook account. Aside from this, reading through the project description and watching the video (if one is available) should give a better sense of the person or team behind the project. We encourage funders to do their homework on a project before deciding to pledge. If you have more questions, you can send the creator a message.

  • What happens if a project is over funded?

    When a project is overfunded funders sometimes wonder what happens with the excess money. If a creator has a funding goal of $5,000 and raises $10,000, what do they do with the $5,000 they didn’t ask for? When a project is overfunded, it lets the creator put that money back into the project to create something better or take their idea further. In other cases, overfunding leads to better margins and the creator may even profit from the project. This often means that the creator can continue the project beyond WholeFunding thanks to the support received from the WholeFunding community.

  • Is my pledge tax deductible?

    In general, no. However, some projects started by or with a 501(c)(3) organization may offer tax deductions. If so, this will be touted on the project page. If you have questions about tax deductions, please contact the project creator directly.

  • What if I change my mind and I would like to take back the funds I pledged?

    You can take back your pledge. However, seeing that there is still a cost of doing business, you will not be refunded your 5% fee as well as the credit card fee, which is usually 3%-4%.

  • Will I receive a receipt for my pledge?

    Once your pledge to a project has been collected, we'll send you an email that includes the details of your pledge. You can also find these details listed in your profile, on your “Backed Projects” page. While we don’t provide formal invoices, you’re welcome to contact the project creator directly for help.

  • What’s my profile page and what appears on it?

    When you create a WholeFunding account, a basic profile page is created for you. It displays your chosen account name, the date the account was created and a list of projects you have backed or launched. To that, you can add as much or as little information as you want — like a picture, bio or link to your website. This page isn’t searchable on WholeFunding, and it can’t be found via search engines like Google. But whenever your account name appears on the site (for instance, when you post comments or send messages), people can click that account name to see your profile. Make sure you don’t share personal information you’re uncomfortable with others seeing.

  • Can I change the information associated with my account like my email address and profile name?

    Go to your account page to update your email. Go to your profile page to update your profile name.

  • How can I log in using my Facebook or Twitter account?

    You can sign in with Facebook or Twitter using the Facebook or Twitter login buttons on the login page.

  • How do I unsubscribe from or adjust which emails I receive?

    If you're currently receiving WholeFunding emails and you'd like to opt out, you must adjust your settings. Make sure you’re logged in to WholeFunding when you do so. In the upper right-hand corner of your account page, click the arrow beside your picture. Once the drop-down menu appears, look for the “Settings” section and click “Notifications.” From the Notifications page, you’ll be able to unsubscribe to specific project updates or from the WholeFunding newsletter, by simply unclicking the boxes.

  • How can I view my accounts login history?

    You can view your login history at the bottom of your Account page, which can be found under “Settings”. If something doesn’t look right, please contact us.

  • How do I delete my account?

    Your account can be deleted from your account page. Warning: this is not reversible!

  • I forgot my password, how do I log in?

    Click “Login” on the top menu of the Homepage. Instead of putting in your password, click “Forgot Password.” A box will appear and ask you to input your email address. Once you put in your email address, another box will appear that asks you to answer your security question. Once answer, a message will be sent to your email containing a link that will allow you to reset your password.

  • Creator Questions

  • How do I start a project?

    Go to www.wholefunding.com. Once there, click “Start a Project” or “Seed Yourself” or “Seed Your Business” to begin building your project. You can start a project and save it as a draft, returning to finish it up or submit it for review at a later.

  • Who can use WholeFunding?

    WholeFunding is open to backers and project creators in the United States who meet the requirements below. • You are 18 years of age or older. * • You are a permanent resident of the United States. • You are creating a project in your own name, or on behalf of a registered legal entity with which you are affiliated. • You have an address, bank account, and government-issued ID based in the United States. • If running your project as an individual, the linked bank account must belong to the person who verified their identity for your project. • You have a major credit or debit card. *People under the age of 18 can launch projects only in collaboration with an adult or guardian that meets these listed requirements. The adult will need to verify their identity, enter their banking information and assume the responsibilities for fulfillment of the project listed in our Terms of Use

  • Can WholeFunding be used to fund anything?

    Every project on WholeFunding has a clear athletic, holistic, healthcare or wellness related goal. We review projects before they launch to ensure they fit these criteria.

  • What are some things I should do before launching my project?

    Running a project is a lot of fun, but also requires planning. WholeFunding suggests you: • Make a detailed budget of your costs. Use this to set your funding goal. • Have a plan for telling everyone that you are on WholeFunding and seeking donations. • Share your project draft with your friends and family for feedback. As thorough as one person may be, it always helps to have extra eyes and opinions. • Checkout the WholeFunding Learning Annex for helpful planning tools.

  • What should I consider when setting my funding goal?

    We encourage creators to research all costs involved in completing their project prior to launching. Your funding goal should be the minimum amount of funds you need to complete your project. Once your project has launched, the funding goal and deadline cannot be changed. It helps to make a list of all the materials, resources, and expenses you'll need to complete your project, and the estimated costs for each. Research how much things will cost, and consider how your expenses could change if you had to cut costs or if you receive more funds than anticipated. Not only do you want to know how to run things on a tight budget, but you also want to be able to increase the quality of your project when increased funds are introduced. Luck and success are attracted to preparation.

  • What information should I share on my project page?

    After visiting your project page backers should have a clear sense of: • What it is you are trying to create or achieve • How you plan on doing so • Your budget, and how you plan to use your funds • Your story. Let your backers know what brought you to WholeFunding. • The progress you’ve made so far. How far along is your project? The more information you share, the more confident your backers will be in pledging to your project.

  • Is a video required to launch?

    Videos are not required to launch, but projects that have compelling videos tend to succeed at a much higher rate.

  • How do I include images or other media in my project description and updates?

    You can include images in your project description by clicking the grey image icon at the top of the description editor. Doing so will open a window that allows you to upload your files directly from your computer. Image specifications Images must be 50MB or less. We accept most major image formats, but for best results upload one of our recommended file types: JPEG, PNG, or BMP. It's best to scale your images to 680px before uploading so that they'll appear properly on our site. To upload videos: In the set-up of a project, you will get to the third step of the process, a page entitled: “What are you creating?” Once there, click the grey image icon. It will open a window that allows you to upload videos from your computer. Video specifications Videos added to a project description must be 250MB or less and one of the following file types: MOV, MP4, or WMV. We take the video file you upload and create a 640 x 360 (16:9 ratio) version to display on your project page. For video encoding, use WMV format in Windows. On Mac, use H.264. In both cases, the key variable is the “bit rate,” so look for that box. If it’s measured in kilobits per second (kbps), try 1500 to start. If it’s measured in megabits per second (Mbps), try 1.5. If the file is too big: make that number smaller. If the quality seems bad: make it bigger. You can also embed videos and audio (from YouTube, Vimeo, SoundCloud, Bandcamp, etc.).

  • What is the maximum project duration?

    Projects on WholeFunding can last anywhere from 1 - 60 days. We recommend setting your campaign at 30 days or less. Campaigns with shorter durations have higher success rates and create a helpful sense of urgency around your project.

  • Can projects raise more than their goal?

    Yes. Projects remain live on WholeFunding until their funding deadline, which means it’s possible for creators to surpass their funding goal before the project ends. In these cases, the creator receives all the additional funds, minus our fees. With these additional funds project creators can take their project to the next level or increase the quality and scope of what they initially planned for.

  • Can funding be revoked?

    Yes. A project creator has the option to cancel funding. When funding is canceled, all pledges are immediately voided. However, project creators and backers can continue to post on the project.

  • Can I run more than one project at once?

    We don’t permit running multiple projects at the same time or launching a second project before fulfilling your first one. Having multiple live projects can confuse backers and split support. Moreover, running a project is a lot of work and having more than one live project will likely dilute your attention and energy. If you're a first-time creator with multiple project ideas, we recommend selecting the one that's most developed and trying that first.

  • How do I know someone won’t steal my idea?

    Transparency is an essential part of WholeFunding. Being open about your project’s status and sharing ideas with your backers is a powerful community-building tool for project creators. If you have any concerns about sharing any information about your project online, you may want to seek legal counsel.

  • How long does a project remain on WholeFunding?

    WholeFunding keeps successful projects up so other people can reference them and get a better understanding about their own goals, rewards and business structure. If, for some reason, you do not want your project posted please contact us and we will review your request.

  • Can I use copyrighted material as part of my project?

    Don't use music, images, video, or other content that you don't have the rights to. Using copyrighted material is almost always against the law and can lead to expensive lawsuits down the road. The easiest way to avoid copyright troubles altogether, though, is to create all the content yourself or use content that is free for public use.

  • Does WholeFunding review projects before they launch and curate the projects that are allowed on the site?


  • When and how should I start planning my promotion strategy?

    You should start planning as soon as you decide you want to run a project. Start by thinking about who are your existing fans and contacts. You can compile all the names and create a contact list. From there, consider how you’ll message your audience. Who do you want to reach by email? How will social media messaging come into play? Do you need to plan a press release ahead of time? These are important things to review when organizing your communication plan. .

  • What should I do if my funding stalls after a few days?

    Once the initial campaign excitement dies down, most likely you will hit a plateau. This is perfectly normal. Here are some tactics for keeping the momentum going: • Ask your friends and family to share your project with their networks. It helps to get your project in front of fresh eyes. • Utilize any connections that you have with press or bloggers. Be sure the connections are relevant to your project. • Offer a new reward as incentive to donate or update your message, offering potential backers a new and interesting point of view. As yourself: What would interest you? What would inspire you to donate?

  • Where can I find my project on WholeFunding?

    Every project that launches on WholeFunding can be found in the “Fund a Project” section. However, remember that the best way to let new backers know about your project is to send them a message that contains the direct link.

  • Where can I track my projects progress?

    Your can view your projects by first making sure you’re logged into www.wholefunding.com and clicking on the arrow in the upper right-hand corner beside your picture. From there, in the “My Stuff” section, you can view “Backed Projects,” “Created Projects” or “Starred Projects.” Once you click into a project, you can view the number of backers, amount pledged, days to go until project’s end, reward information, updates, comments as well as all your basic information. From the same drop-down menu, you can also click directly on the project link, which is the name of the project, highlighted blue as to suggest a link.

  • Can a project be edited after launching?

    Yes. Project creators can edit any of the following after launching their project: • Project description • Project video and image • Rewards • WholeFunding profile bio The following cannot be edited once a project has launched: • Funding goal
 • Project deadline
 • WholeFunding profile name • Rewards that were already selected by a backer • Information in your Account tab, including your bank account and verified identity

  • What is my responsibility for answering questions to backers and non-backers?

    Within your project’s description, you can tackle questions that you're often getting from visitors of your project page, or ones you feel are relevant to the project. If you're repeatedly getting the same question, we recommend addressing this on your project page. You can update this information by clicking directly into the project and update the “Project Description.”

  • If I am unable to complete my project as promised what should I do?

    If for any reason you are unable to complete your WholeFunding project before the funding ends, please cancel it immediately. If your project is already successfully funded, according to the WholeFunding Terms of Use, creators must complete their projects and satisfy all rewards. If you’re not able to fulfill all your project’s rewards, at least make every effort to find an alternate way to conclude the project for your backers. Some ideas include offering refunds or explaining how the funds were used. Transparency is always best. You don’t want to mar the trust and connection you’ve created with your backers.

  • How can my project become a featured Champion Project or showcased on the homepage?

    WholeFunding selects certain “Nearly Funded” projects to appear on the homepage. When selecting these showcased projects, we keep these aspects in mind: how close the project is toward its funding goal, originality, quality of content, creator’s ability to establish him/herself as trust worthy and professional as well as possesses a thorough creator/project profile. Also on the homepage, just a little further down, are the WholeFunding “Champions.” These are projects that have been not only successfully funded, but also successfully executed. The “Champions” must be a legitimate business that accredits WholeFunding for some of its success. Additionally, the “Champion” must write the short biographical story that appears on the site. While WholeFunding slightly edits the story, when submitted it must be easy to read, interesting and inspiring.

  • If my project is successfully funded how do I receive my funds?

    Once the project ends successfully, funds pledged are debited directly from backers’ cards. There is a 14-day window following your project's deadline for collecting and processing pledges. Once the 14-day window has passed, funds will automatically be transferred directly to your bank account. Please be patient as it takes a little time for this transfer to take place; it can take an additional few days depending on the bank involved.

  • Can I run my project again if funding is unsuccessful?

    Yes. You can always try again and relaunch with a new goal, whenever you're ready.

  • What happens if my project isn’t successfully funded?

    If your project isn't successfully funded, you can always relaunch it. You'll also maintain access to your dashboard from which you can post updates and contact your backers.

  • Stripe Payment Questions

  • How do I set up my account to receive funds?

    You can set up your stripe account through WholeFunding. We're partnered with Stripe for this painless process, which requires you to set your fund recipient, verify your identity, register your ACH-enabled checking account and verify your contact details. In order to launch your project, you must complete this process.

  • Will you send me a 1099-K tax form?

    Stripe, our payments partner, handles transactions conducted through WholeFunding. They are responsible for filing and mailing 1099-K's for all creators who meet both of the following thresholds in the current tax year: • More than $20,000 in gross sales and • More than 200 transactions Whether you receive a 1099-K, the funds you raise on WholeFunding are subject to taxes. Consult an accountant or a financial advisor for more information.

  • What are the tax implications of using WholeFunding?

    The amount of taxes owed on the funds raised on WholeFunding varies based on the project and the deduction of project-related expenses. Talk to an accountant or tax advisor for guidance.

  • Is the financial information that I share on WholeFunding secure?

    WholeFunding is extremely serious about security and privacy. The financial details that you share when setting up your project are secure and not shared publicly. The information is used to ensure that you’re ready to receive funds if your project is successfully funded. Stripe, our payment partner, meets and exceeds the most stringent industry standards for security. Additionally, this page is protected by an industry-standard software protocol called Secure Sockets Layer (SSL), which encrypts your personal information.

  • What type of bank account can I use to set up my project?

    The bank account used when setting up your project should belong to the person running the project and able to accept direct deposit. If you have questions regarding your account it’s best to contact your financial institution.

  • What should I do if I need to edit some of my verified information?

    Once your Social Security Number has been verified with Stripe, it’s no longer possible to update this information. If there was an error, WholeFunding will contact you via email and request that you re-submit your info.

  • Do you store any of my verified information?

    WholeFunding does not hold your complete Social Security Number. Once you submit the info, it is tokenized, meaning that the complete data never passes through our server, but goes directly to Stripe where its securely stored.

  • If I am launching a project with a group of people or a company, who completes the identity verification process?

    The identity verification process must always be completed by a single person. If your project is run as a group or by a company, one person is selected to act as the representative.


  • My project was declined, but it meets the rule. What do I do?

    If you’re confident that your project meets all WholeFunding’s rules and requirements, yet it was decline, you can submit an appeal. Keep in mind that prior to submitting your appeal, you can edit your project based on WholeFunding’s response. When creating your appeal, please do not exceed 500 characters. Be brief and to the point, explaining why the project should be reconsidered. WholeFunding will review your project, taking your appeal into careful consideration. If declined again, the decision is final. The project submission is closed, but you are allowed to submit a different project.

  • Why would a project be suspended?

    A project is suspended if WholeFunding holds proof that the said project violates WholeFunding’s rules, especially when we find: • False support, through self-pledging • False information or failure to share relevant facts about the project or its creator reported to WholeFunding or one of our partners. • The creator is presenting someone else’s work as their own. • The creator is offering purchased items, which he/she claimed to make or claimed as originals • The creator or an affiliated service is spamming potential backers • A project was approved, but upon further inspection did not meet WholeFunding’s requirements.

  • What happens when a project is suspended?

    Funding for the project stops and all pledges are canceled. The project’s creator and backers are notified via email.

  • Can I pledge to my own project?


  • How can I report a project to WholeFunding?

    At the bottom of every project, there is a "Report this Project to WholeFunding" button. You can use this option to notify us about a violation of Our Rules, Guidelines or Terms of Use. If you receive any messages that appear to be spam or inappropriate according to the WholeFunding Terms of Use, please mark them as spam and report to our team. to flag them for our team. In addition, Project Creators can mark comments as spam or inappropriate and report them to WholeFunding.