WholeFunding is a crowd funding website for any project that is holistic, healthcare or wellness-related. Whether it be a personal goal or business venture, WholeFunding is geared to better our community, raise and fund awareness as well as act as a catalyst to make dreams come true.
A personal project is a health or wellness goal of an individual person. For example, weight loss, sobriety, a vegan cooking class or joining a gym. It is an endeavor that a person would like to take on to better their lifestyle or knowledge; not something that they will use to make an income. Personal projects keep all funds raised even if they did not meet 100% of the goal. A business project is a project set up with the sole purpose to raise money to either start-up a new business or better an existing business. For example: open a yoga studio, raise marketing funds to promote a new protein bar or a gym looking to raise money to invest in new equipment. Business projects only get to keep the money if they’ve raised 100% of the goal.
At WholeFunding, we believe that part of being a successful business person is marketing yourself and your business. If funds are needed then it’s a business owners job to be resourceful enough to round them up. The fact that business funding is all or nothing, motivates the project creator to roll up their sleeves in preparation to work hard. In addition, there is less risk for the funder, in turn creating a stronger trust between those wishing to donate and the WholeFunding name. If all the funds are not collected and the project is not started, the funders are not charged. With less risk, more funders will be privy to donate.
Projects usually gain funders from three main sources: 1. Most of the initial funding usually comes from the fans and friends of each project creator. Funders donate to support the ones they care about and spread the word through press, blogs and social media platforms such as Twitter and Facebook. 2. WholeFunding itself is also a big source of traffic and pledges. Funders can be inspired or touched by a person and their dream. There are many people that are willing to lend monetary support toward a more holistic world. People choose to fund a project because they believe that the idea is a smart business concept and want to be a part of it from the beginning. 3. Often, after the initial excitement of a project launch calms down, it can be difficult to keep up the momentum of gaining funds. In order to keep the pledges coming in, project creators can choose to launch a social media marketing campaign for their project. A project creator can do this on his/her own if they’re marketing savvy and know how to properly run a campaign; or they can do it through WholeFunding. We understand the time and effort it takes to run asuccessful campaign. Many entrepreneurs see a marketing campaign as a necessary tool and work the cost into the initial project investment. A digital campaign not only gains more funding, but also gets the brand in front of the consumer and builds momentum around an idea.
In return for backing a successful project, each Funder gets a Reward. A Reward is a gift that usually consists of the outcome of said project or a reward deemed fit by the project creator. For example, if you pledge $10 to support the creation of a yoga app, when the project is complete, you’ll receive the app for free; or if the project is a yoga studio, the reward might be a yearly yoga pass worth $1,200, a free yoga mat water bottle and t-shirt.
If your Business project is successfully funded, the following fees will be collected from your funding total: WholeFunding’s fee is 5%. If funding isn’t successful, there are no fees. WholeFunding fee: 5% of total funds raised Payment processing fees: 2%‐4% per pledge. If a Business project doesn’t reach its funding goal, no fees are collected.
If your Personal project does not reach the goal the creator will still receive the funds collected and the creator will fulfill their rewards requirements. WholeFunding collects 5% plus Payment processing fees: 2%‐4% per pledge.
To fund a project, make sure you're first logged in to your WholeFunding account. Once you've found a project that interests you, just click “Fund a Project” on the top menu or click the blue “Fund a Project” button at the bottom of the Homepage. From there, you’ll be taken to a page where all the projects are listed. Click on the one you wish to back
You can use a debit or credit card associated with Visa, Discover, JCB, MasterCard or American Express.
To pledge to a project, you’ll need to use one of our accepted forms of payment. See above for more details.
We do not currently support PayPal as a payment or account set-up method.
Our payments partner, Stripe, meets and exceeds the most stringent industry standards for security. You can learn more about the technical details of Stripe's secure infrastructure here (https://stripe.com/docs/security). WholeFunding does not store full credit card numbers – only the last four digits and expiration dates. Saving your payment details for future use is entirely optional.
Business Projects: If the project you’re funding is successful and meets its dollar goal, your card will be charged when the project reaches its funding deadline. If it does not reach its funding goal, your card is never charged. Some funders may see a temporary authorization of funds at the time of pledging, before a project has been successfully funded. Authorizations generally drop after a few days, but this process can vary depending on your financial institution. If you notice an authorization that doesn’t drop, we recommend that you contact your bank for more details about their authorization procedure.
Personal Projects: Since the rules for Personal Projects differ from Business Projects and project creators keep all the money they raise, whether the goal was met or not, the backer’s credit card is charged when the project time has expired.
Yes. WholeFunding will send you an email notification when a project you’re funding ends, whether or not it met its funding goal.
No. The amount of your pledge is never publicly displayed — only the project’s creator will be able to see that information.
If you’re pledging from your WholeFunding account, project creators will see your profile name and pledge amount. If the project is successfully funded, we’ll also provide the project creator with the email address linked to your WholeFunding account, in case they need to contact you about your Reward.
It’s only possible to pledge to a project once. You can, however, change your pledge amount for as long as a project is live.
If you'd like to hide your name from your public profile, you can do so by editing the name in your profile settings.
Ask the creator. At the bottom of each project page there’s a “Contact Me” button. This will send your question directly to the creator. In addition, below the title of the project, there is a line that states who the project is by. If you click on the project creator’s name, the link will take you to an “About the Creator” box where you will also find a “Contact Me” button along with the creator’s email address.
If you don’t have a connection to the creator, you may want to get a better idea about them. We require every creator to verify their identity. In the creator bio section of each project, you can find additional resources like links to websites, relevant background information and in some cases, a connected Facebook account. Aside from this, reading through the project description and watching the video (if one is available) should give a better sense of the person or team behind the project. We encourage funders to do their homework on a project before deciding to pledge. If you have more questions, you can send the creator a message.
When a project is overfunded funders sometimes wonder what happens with the excess money. If a creator has a funding goal of $5,000 and raises $10,000, what do they do with the $5,000 they didn’t ask for? When a project is overfunded, it lets the creator put that money back into the project to create something better or take their idea further. In other cases, overfunding leads to better margins and the creator may even profit from the project. This often means that the creator can continue the project beyond WholeFunding thanks to the support received from the WholeFunding community.
In general, no. However, some projects started by or with a 501(c)(3) organization may offer tax deductions. If so, this will be touted on the project page. If you have questions about tax deductions, please contact the project creator directly.
You can take back your pledge. However, seeing that there is still a cost of doing business, you will not be refunded your 5% fee as well as the credit card fee, which is usually 3%-4%.
Once your pledge to a project has been collected, we'll send you an email that includes the details of your pledge. You can also find these details listed in your profile, on your “Backed Projects” page. While we don’t provide formal invoices, you’re welcome to contact the project creator directly for help.
When you create a WholeFunding account, a basic profile page is created for you. It displays your chosen account name, the date the account was created and a list of projects you have backed or launched. To that, you can add as much or as little information as you want — like a picture, bio or link to your website. This page isn’t searchable on WholeFunding, and it can’t be found via search engines like Google. But whenever your account name appears on the site (for instance, when you post comments or send messages), people can click that account name to see your profile. Make sure you don’t share personal information you’re uncomfortable with others seeing.
Go to your account page to update your email. Go to your profile page to update your profile name.
You can sign in with Facebook or Twitter using the Facebook or Twitter login buttons on the login page.
If you're currently receiving WholeFunding emails and you'd like to opt out, you must adjust your settings. Make sure you’re logged in to WholeFunding when you do so. In the upper right-hand corner of your account page, click the arrow beside your picture. Once the drop-down menu appears, look for the “Settings” section and click “Notifications.” From the Notifications page, you’ll be able to unsubscribe to specific project updates or from the WholeFunding newsletter, by simply unclicking the boxes.
You can view your login history at the bottom of your Account page, which can be found under “Settings”. If something doesn’t look right, please contact us.
Your account can be deleted from your account page. Warning: this is not reversible!
Click “Login” on the top menu of the Homepage. Instead of putting in your password, click “Forgot Password.” A box will appear and ask you to input your email address. Once you put in your email address, another box will appear that asks you to answer your security question. Once answer, a message will be sent to your email containing a link that will allow you to reset your password.
Go to www.wholefunding.com. Once there, click “Start a Project” or “Seed Yourself” or “Seed Your Business” to begin building your project. You can start a project and save it as a draft, returning to finish it up or submit it for review at a later.
Every project on WholeFunding has a clear athletic, holistic, healthcare or wellness related goal. We review projects before they launch to ensure they fit these criteria.
Running a project is a lot of fun, but also requires planning. WholeFunding suggests you: • Make a detailed budget of your costs. Use this to set your funding goal. • Have a plan for telling everyone that you are on WholeFunding and seeking donations. • Share your project draft with your friends and family for feedback. As thorough as one person may be, it always helps to have extra eyes and opinions. • Checkout the WholeFunding Learning Annex for helpful planning tools.
We encourage creators to research all costs involved in completing their project prior to launching. Your funding goal should be the minimum amount of funds you need to complete your project. Once your project has launched, the funding goal and deadline cannot be changed. It helps to make a list of all the materials, resources, and expenses you'll need to complete your project, and the estimated costs for each. Research how much things will cost, and consider how your expenses could change if you had to cut costs or if you receive more funds than anticipated. Not only do you want to know how to run things on a tight budget, but you also want to be able to increase the quality of your project when increased funds are introduced. Luck and success are attracted to preparation.
After visiting your project page backers should have a clear sense of: • What it is you are trying to create or achieve • How you plan on doing so • Your budget, and how you plan to use your funds • Your story. Let your backers know what brought you to WholeFunding. • The progress you’ve made so far. How far along is your project? The more information you share, the more confident your backers will be in pledging to your project.
Videos are not required to launch, but projects that have compelling videos tend to succeed at a much higher rate.
You can include images in your project description by clicking the grey image icon at the top of the description editor. Doing so will open a window that allows you to upload your files directly from your computer. Image specifications Images must be 50MB or less. We accept most major image formats, but for best results upload one of our recommended file types: JPEG, PNG, or BMP. It's best to scale your images to 680px before uploading so that they'll appear properly on our site. To upload videos: In the set-up of a project, you will get to the third step of the process, a page entitled: “What are you creating?” Once there, click the grey image icon. It will open a window that allows you to upload videos from your computer. Video specifications Videos added to a project description must be 250MB or less and one of the following file types: MOV, MP4, or WMV. We take the video file you upload and create a 640 x 360 (16:9 ratio) version to display on your project page. For video encoding, use WMV format in Windows. On Mac, use H.264. In both cases, the key variable is the “bit rate,” so look for that box. If it’s measured in kilobits per second (kbps), try 1500 to start. If it’s measured in megabits per second (Mbps), try 1.5. If the file is too big: make that number smaller. If the quality seems bad: make it bigger. You can also embed videos and audio (from YouTube, Vimeo, SoundCloud, Bandcamp, etc.).
Projects on WholeFunding can last anywhere from 1 - 60 days. We recommend setting your campaign at 30 days or less. Campaigns with shorter durations have higher success rates and create a helpful sense of urgency around your project.
Yes. Projects remain live on WholeFunding until their funding deadline, which means it’s possible for creators to surpass their funding goal before the project ends. In these cases, the creator receives all the additional funds, minus our fees. With these additional funds project creators can take their project to the next level or increase the quality and scope of what they initially planned for.
Yes. A project creator has the option to cancel funding. When funding is canceled, all pledges are immediately voided. However, project creators and backers can continue to post on the project.
We don’t permit running multiple projects at the same time or launching a second project before fulfilling your first one. Having multiple live projects can confuse backers and split support. Moreover, running a project is a lot of work and having more than one live project will likely dilute your attention and energy. If you're a first-time creator with multiple project ideas, we recommend selecting the one that's most developed and trying that first.
Transparency is an essential part of WholeFunding. Being open about your project’s status and sharing ideas with your backers is a powerful community-building tool for project creators. If you have any concerns about sharing any information about your project online, you may want to seek legal counsel.
WholeFunding keeps successful projects up so other people can reference them and get a better understanding about their own goals, rewards and business structure. If, for some reason, you do not want your project posted please contact us and we will review your request.
Don't use music, images, video, or other content that you don't have the rights to. Using copyrighted material is almost always against the law and can lead to expensive lawsuits down the road. The easiest way to avoid copyright troubles altogether, though, is to create all the content yourself or use content that is free for public use.
You should start planning as soon as you decide you want to run a project. Start by thinking about who are your existing fans and contacts. You can compile all the names and create a contact list. From there, consider how you’ll message your audience. Who do you want to reach by email? How will social media messaging come into play? Do you need to plan a press release ahead of time? These are important things to review when organizing your communication plan. .
Once the initial campaign excitement dies down, most likely you will hit a plateau. This is perfectly normal. Here are some tactics for keeping the momentum going: • Ask your friends and family to share your project with their networks. It helps to get your project in front of fresh eyes. • Utilize any connections that you have with press or bloggers. Be sure the connections are relevant to your project. • Offer a new reward as incentive to donate or update your message, offering potential backers a new and interesting point of view. As yourself: What would interest you? What would inspire you to donate?
Every project that launches on WholeFunding can be found in the “Fund a Project” section. However, remember that the best way to let new backers know about your project is to send them a message that contains the direct link.
Your can view your projects by first making sure you’re logged into www.wholefunding.com and clicking on the arrow in the upper right-hand corner beside your picture. From there, in the “My Stuff” section, you can view “Backed Projects,” “Created Projects” or “Starred Projects.” Once you click into a project, you can view the number of backers, amount pledged, days to go until project’s end, reward information, updates, comments as well as all your basic information. From the same drop-down menu, you can also click directly on the project link, which is the name of the project, highlighted blue as to suggest a link.
Yes. Project creators can edit any of the following after launching their project: • Project description • Project video and image • Rewards • WholeFunding profile bio The following cannot be edited once a project has launched: • Funding goal • Project deadline • WholeFunding profile name • Rewards that were already selected by a backer • Information in your Account tab, including your bank account and verified identity
Within your project’s description, you can tackle questions that you're often getting from visitors of your project page, or ones you feel are relevant to the project. If you're repeatedly getting the same question, we recommend addressing this on your project page. You can update this information by clicking directly into the project and update the “Project Description.”
WholeFunding selects certain “Nearly Funded” projects to appear on the homepage. When selecting these showcased projects, we keep these aspects in mind: how close the project is toward its funding goal, originality, quality of content, creator’s ability to establish him/herself as trust worthy and professional as well as possesses a thorough creator/project profile. Also on the homepage, just a little further down, are the WholeFunding “Champions.” These are projects that have been not only successfully funded, but also successfully executed. The “Champions” must be a legitimate business that accredits WholeFunding for some of its success. Additionally, the “Champion” must write the short biographical story that appears on the site. While WholeFunding slightly edits the story, when submitted it must be easy to read, interesting and inspiring.
Once the project ends successfully, funds pledged are debited directly from backers’ cards. There is a 14-day window following your project's deadline for collecting and processing pledges. Once the 14-day window has passed, funds will automatically be transferred directly to your bank account. Please be patient as it takes a little time for this transfer to take place; it can take an additional few days depending on the bank involved.
Yes. You can always try again and relaunch with a new goal, whenever you're ready.
If your project isn't successfully funded, you can always relaunch it. You'll also maintain access to your dashboard from which you can post updates and contact your backers.
You can set up your stripe account through WholeFunding. We're partnered with Stripe for this painless process, which requires you to set your fund recipient, verify your identity, register your ACH-enabled checking account and verify your contact details. In order to launch your project, you must complete this process.
Stripe, our payments partner, handles transactions conducted through WholeFunding. They are responsible for filing and mailing 1099-K's for all creators who meet both of the following thresholds in the current tax year: • More than $20,000 in gross sales and • More than 200 transactions Whether you receive a 1099-K, the funds you raise on WholeFunding are subject to taxes. Consult an accountant or a financial advisor for more information.
The amount of taxes owed on the funds raised on WholeFunding varies based on the project and the deduction of project-related expenses. Talk to an accountant or tax advisor for guidance.
WholeFunding is extremely serious about security and privacy. The financial details that you share when setting up your project are secure and not shared publicly. The information is used to ensure that you’re ready to receive funds if your project is successfully funded. Stripe, our payment partner, meets and exceeds the most stringent industry standards for security. Additionally, this page is protected by an industry-standard software protocol called Secure Sockets Layer (SSL), which encrypts your personal information.
The bank account used when setting up your project should belong to the person running the project and able to accept direct deposit. If you have questions regarding your account it’s best to contact your financial institution.
Once your Social Security Number has been verified with Stripe, it’s no longer possible to update this information. If there was an error, WholeFunding will contact you via email and request that you re-submit your info.
WholeFunding does not hold your complete Social Security Number. Once you submit the info, it is tokenized, meaning that the complete data never passes through our server, but goes directly to Stripe where its securely stored.
The identity verification process must always be completed by a single person. If your project is run as a group or by a company, one person is selected to act as the representative.
If you’re confident that your project meets all WholeFunding’s rules and requirements, yet it was decline, you can submit an appeal. Keep in mind that prior to submitting your appeal, you can edit your project based on WholeFunding’s response. When creating your appeal, please do not exceed 500 characters. Be brief and to the point, explaining why the project should be reconsidered. WholeFunding will review your project, taking your appeal into careful consideration. If declined again, the decision is final. The project submission is closed, but you are allowed to submit a different project.
A project is suspended if WholeFunding holds proof that the said project violates WholeFunding’s rules, especially when we find: • False support, through self-pledging • False information or failure to share relevant facts about the project or its creator reported to WholeFunding or one of our partners. • The creator is presenting someone else’s work as their own. • The creator is offering purchased items, which he/she claimed to make or claimed as originals • The creator or an affiliated service is spamming potential backers • A project was approved, but upon further inspection did not meet WholeFunding’s requirements.
Funding for the project stops and all pledges are canceled. The project’s creator and backers are notified via email.